Friday 10 May 2013

High End and Drugstore Companies Really that Different?

There are many high end brands, that have the same owners as some drugstore brands, which means that some of their products are the same or very similar, as mentioned in my first post, there are many videos on YouTube that highlight the similar products from certain brands. But here is a list of some of the main brands that are owned buy the same people..

L'oreal are the owners of; L'oreal, Shu Uemura, Maybelline, Garnier, Essie, Redken, Kerastase, Matrix, Giorgio Armani, YSL Beaute, Biotherm, Kiehl's, Ralph Lauren, Diesel, Viktor and Rolf, Stella Mccartney, Vichy, La Roche Posay, Sanoflore, Roger and Gallet, Inneov, Skinceuticals and finally The Body Shop.

The Wertheimer family owns; Chanel and Bourjois

Estee Lauder owns; Estee Lauder, MAC cosmetics, Bobbi Brown, Prescriptives, La Mer, Jo Malone, Tom Ford, Smashbox, Clinique, Origins, Ojon, Aveda, Bumble and Bumble, Coach, American Beauty, GoodSkin Labs, Donna Karen, Micheal Kors, Tommy Hilfiger, and finally Aramis.

Shiseido owns; Shiseido, Nars, BareMinerals.




Sources:
http://www.elcompanies.com/Pages/Our-Brands.aspx
http://www.loreal.co.uk/_en/_gb/index.aspx
http://group.shiseido.com/business/cosmetics-general/index.html
http://en.wikipedia.org/wiki/Pierre_Wertheimer

Throughout the following posts references to theories (for example Edward Bernays and Bourdieu) can be found in the A2 Communication and Culture textbook (Peter Bennett and Jerry Slater, 2008, A2 Communication and Culture, The Essential Introduction-2009 Specification)

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